promotion

Inbound Marketing vs. Spray and Pray

by Jessica Miller-Merrell

I do my fair share of talking about the importance and effective uses of blogging as a form of external promotion and what analytics giant, Hubspot calls “inbound marketing.”  Companies, individuals, and agencies can benefit from positioning themselves as an expert in their niche or industry field.  This form of inbound marketing is certainly less expensive than it’s more [...]

October 25, 2010 CONTINUE READING THIS POST →

Landing a Promotion

by Jessica Miller-Merrell

As an internal candidate, or someone who already works for the company you are applying for the new position, getting promoted can be challenging. Companies know your work habits, can measure your performance, and have seen you on good days and bad. On the other hand, external candidates, or applicants that come from outside sources [...]

June 30, 2008 CONTINUE READING THIS POST →

The 5 P’s. . .

by Jessica Miller-Merrell

Intigued? Well, yes. The 5 P’s are basic Marketing 101. Flashback to Business College and Marketing class with that smelly professor who wore birks and tyedye. The 5 “P’s” of marketing include: Product – The products or services offered to your customers/clients. Price – The strategies you use with regard to pricing your products or [...]

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September 30, 2007 CONTINUE READING THIS POST →