Blogging4Jobs

personal brand

When Your Personal Brand Outshines the Corporate Brand

by Jessica Miller-Merrell

It’s happening and more common than anyone wants to admit.  As the concept and importance of personal branding, social media, and an online presence becomes more common place, companies are becoming more interested in their employee’s personal brand. Their concerns are legitimate. Here’s why. . . Risk. Legal risk, perceived risk for the company and its [...]

October 9, 2010 CONTINUE READING THIS POST →

5 P’s of Blogging

by Jessica Miller-Merrell

Last week I presented to a group of Restaurant Human Resources Professionals as part of the People Report Summer Camp Symposium in Dallas, Texas.  The event was hands down the best conference I have ever presented at or attended.  I led a session titled,  ”Blogging for Dummies.” Blogging is an interesting topic for Human Resources and Corporate [...]

June 13, 2010 CONTINUE READING THIS POST →

Rebranding Transparency

by Jessica Miller-Merrell

According to the Merriam-Webster Dictionary, transparency is defined as (1) : having the property of transmitting light without appreciable scattering so that bodies lying beyond are seen clearly or  (2) : free from pretense or deceit. Transparency.  The words sounds good.  The concept sounds nice.  As a consumer, I have access to a company’s business, [...]

June 9, 2010 CONTINUE READING THIS POST →

Why Geolocation is Good for Your Personal Brand

by Jessica Miller-Merrell

Just this last weekend I visited my hometown of Google, Kansas (AKA, Topeka).  I caught up with family and friends while squeezing some time in for a little business.  Throughout our whirlwind weekend, we drove from place to place, and I made sure to check into Four Square and Gowalla every chance I could. Why? Because just like any social networking [...]

May 1, 2010 CONTINUE READING THIS POST →

4 Little Known Tools for Managing Your Online Brand

by Jessica Miller-Merrell

The idea of brand management is growing and gaining momentum among the corporate and professional communities. Over the last two weeks I have given three presentations on the topic to business and HR professionals and job seekers and received almost a dozen emails and phone calls. Bottom line is that your reputation is everywhere and [...]

April 26, 2010 CONTINUE READING THIS POST →

Blogging–It’s More Than a Brand

by Jessica Miller-Merrell

I have often said that being a blogger has been the best and most important career decision I have made, and it’s true.  I enjoy writing and being a thought leader in my industry.  Bloggers who are serious about putting out quality and interesting content often before major publications and newspapers do, work very hard [...]

March 26, 2010 CONTINUE READING THIS POST →

Brand YOU–Stand for your Brand

by Jessica Miller-Merrell

Your personal brand is an important part of your job search.  Reputations can make or break an opportunity for a new position or a new client or contract for your company or business. Some small things to consider when managing your online personal brand: Set up a Google Alert. These can be set up easily [...]

December 3, 2009 CONTINUE READING THIS POST →

Breaking into HR

by Jessica Miller-Merrell

At least once a week I’m approached by an eager student, recent grad, or general manager who is looking to break into Human Resources field.  As most would tell you that work in this field, Human Resources is challenging but also very rewarding. There are some days I want to pull my hair out and [...]

August 2, 2009 CONTINUE READING THIS POST →

What’s Your BRAND?

by Jessica Miller-Merrell

Companies spend millions and billions of dollars developing their BRAND. According to Wikipedia, Brand is defined as a symbolic embodiment of all the information connected to a company,product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols [...]

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October 15, 2008 CONTINUE READING THIS POST →