marketing

Communicate With Speed: The Power and Opportunity of Twitter

Does Twitter Have You Stumped? Do You Tweet? Many of my friends do not tweet. Only a few members of my family do. It is not relevant to them - yet. So, I understand when scoffers scoff and skeptics skep. But I see and have benefited from the power and opportunity behind Twitter. Communicate and with speed. I was check daily [...]

February 7, 2013 CONTINUE READING THIS POST →

TWITTER: The Promise and Smile of Better Business

by Ray_anne

Apparently, I am too feisty A former boss once pulled me aside to tell me that I was too feisty, that I needed to relax a bit, and not let other people get me all riled up. I have tried to calm this part of me down – this will be my lifelong battle, I fear. I become [...]

January 22, 2013 CONTINUE READING THIS POST →

The Art of Blogging: What is Your Goal?

by Ray_anne

The Art of Blogging I started blogging regularly because I felt like I had a treasure trove of stories to draw from and share. I had written twenty or so blogs that had received a little attention and I felt myself starting to get in a groove. I had found a place to hang my [...]

December 27, 2012 CONTINUE READING THIS POST →

The Magic in the Application of Humanity

by Ray_anne

It seemed impossible. A couple years ago, I moved into a broken down Laguna Beach house with my three kids still living at home. I didn’t care about the house being a wreck, I loved the location and a view. I figured I could make anyplace livable and turn it into our “home”. One Saturday [...]

October 12, 2012 CONTINUE READING THIS POST →

“Promoted Posts” – MY Facebook Story: Think Before You “Like”

by Ray_anne

Consider this… I have been using Facebook promoted post for my company Broadbean Technology and my own Bonus Track fan page, since it has been available – and with much success, I might add. It has benefited my content marketing and increased our page likes. I love it and will continue to use it. [...]

September 24, 2012 CONTINUE READING THIS POST →

Getting Noticed Today – Not so easy, huh?

by Ray_anne

When looking to advertise your firm or market your capabilities, are you wary of the virtual real estate your ad or efforts will take up? Are you mindful of the company you keep? In this era of social media, email blasts, and online newsletters, it is easy to fall in with a bad lot or [...]

June 19, 2012 CONTINUE READING THIS POST →

Automation vs. Organic & Real: what do we lose?

by Ray_anne

Satisfy, Justify, Mystify You’ve probably heard of Spotify. I have it on my iPhone, laptop, and all three of my desktops. I love it. It has changed the way I select, play, and listen to music. If you haven’t yet checked it out, you should. A new world of free music is just a click [...]

March 27, 2012 CONTINUE READING THIS POST →

Truth in Advertising: Perspective & the Eye of the Beholder

by Ray_anne

Perspective Emails, tweets, status updates, blogs, surveys, voicemails, text messages…, So many ways to get a message across. How do we break it down? How do we disseminate truth from made-up, happy-go-lucky, too-good-too-believe mostly true? Advertising, marketing, bragging, or sharing? If it feels like a template, it just might be. If it feels like a [...]

March 23, 2012 CONTINUE READING THIS POST →

Branding: Sell Your Strengths, But Recognize Your Weaknesses

by Ray_anne

I will most certainly date myself with this post… I didn’t even remember who the company “Nationwide” was or what they did. I do remember their slogan and little jingle, “Nationwide is on your side…” A catchy phrase that I have remembered through the years. A quick Google search and I was able to ascertain [...]

February 14, 2012 CONTINUE READING THIS POST →

The Power of Arithmetic

by Ray_anne

Last week I read a blog post by Seth Godin called, “Are you doing math or arithmetic?” Mr. Godin stated his respect for mathematicians and the work they do – a cross between art, science, and music. While arithmeticians are merely plugging numbers into a calculator – they are neither bold nor adventurous. I was [...]

November 7, 2011 CONTINUE READING THIS POST →

The Elevation of Innovation: What’s Next?

by Ray_anne

Is relevance just a matter of perspective? Of course, it is. I attended a marketing summit recently. It was not a recruiting conference or a recruiting unconference. It was a meeting of local marketing minds from mobile, public relations, social media, and…, wait for it…, the soon-to-be extinct direct marketing. I have attended multiple tech [...]

October 13, 2011 CONTINUE READING THIS POST →

Sorry, But I am Sick to Death of Email Marketing

by Ray_anne

<—- Is this a better option?? That’s it, I’ve had it. It took me more than a week to change my settings on all my LinkedIn Groups so I no longer received fifty-two different emails every day containing Group Updates. What a relief that was, however, email notifications continue to stream [...]

August 24, 2011 CONTINUE READING THIS POST →

Inbound Marketing vs. Spray and Pray

by Jessica Miller-Merrell

I do my fair share of talking about the importance and effective uses of blogging as a form of external promotion and what analytics giant, Hubspot calls “inbound marketing.” Companies, individuals, and agencies can benefit from positioning themselves as an expert in their niche or industry field. This form of inbound marketing is certainly less expensive than it’s more [...]

October 25, 2010 CONTINUE READING THIS POST →

HR Isn’t Dead. It’s Called PR

by Jessica Miller-Merrell

What Happens when Human Resources and Public Relations Job Descriptions Blend? As an HR practitioner and someone who has worked in the field for more than 10 years, I have a solid foundation and understanding of how human resource works within a corporation and also as a consultant. In one of my most popular posts, HR [...]

October 17, 2010 CONTINUE READING THIS POST →

5 P’s of Blogging

by Jessica Miller-Merrell

Last week I presented to a group of Restaurant Human Resources Professionals as part of the People Report Summer Camp Symposium in Dallas, Texas. The event was hands down the best conference I have ever presented at or attended. I led a session titled, ”Blogging for Dummies.” Blogging is an interesting topic for Human Resources and Corporate [...]

June 13, 2010 CONTINUE READING THIS POST →

HR & the Small Touches of Your Brand

by Jessica Miller-Merrell

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, CEO, Disney What Mr. Eisner is saying is that the small things matter when it comes to your organization’s brand. Every interaction impacts the perception participants have of [...]

December 11, 2009 CONTINUE READING THIS POST →

Growing Your Business with Twitter

by Jessica Miller-Merrell

For those that take the time to learn and embrace Twitter, it is a great tool to promote your brand, build a wider network, and as a marketing and business tool allowing for companies and consultants to better understand and instantly poll their target customers and market segment. The presentation featured below is one I [...]

September 13, 2009 CONTINUE READING THIS POST →

Job Hunting on the Edge

by Jessica Miller-Merrell

I gave a lot of thought about my chosen topic this week. There are a lot of opinions and ideas out there. It is my hope that you have created your Marketing Plan and are utilizing it. When you’re in the job hunt waiting for that phone to ring, no idea really seems too crazy [...]