employment branding

8 Low Cost Ways to Elevate Your Brand and Increase Job Visibility

According to many experts, employer branding is not what HR or your leadership think it is; it’s what your employees and job seekers say it is. Their perception is your reality. What we do in employment branding is develop and share messages intended to influence or change perceptions. We’re content creators and storytellers purveying glimpses [...]

May 20, 2013 CONTINUE READING THIS POST →

Top 30 Global Corporate Career Sites & Mobile for Recruiting & Hiring

by Jessica Miller-Merrell

Seventy-four percent of job seekers visit career sites and view them as the most important source of hiring and job information and yet a number of careers pages remain clunky, bulky and difficult to navigate. It’s a great time for a recruiting team to focus on employment branding specifically when it comes to their career [...]

February 27, 2013 CONTINUE READING THIS POST →

12 Best & Most Ridiculous Employer Brand & Recruiting Videos

by Jessica Miller-Merrell

Learn more great video recruiting and employer branding tips for employers by clicking here. It’s true video is a great way to be able to relate, engage, and tell a story about a company culture and environment going beyond your standard careers page. Job postings with video icons are viewed 12% more than postings without [...]

January 2, 2013 CONTINUE READING THIS POST →

Lights, Camera, ACTION: Corporate Recruitment Videos

by shannonsmedstad

Since 2008, I have managed the Jobs at GEICO channel on YouTube. Uploading corporate recruiting videos was my company’s first step in using social media as an HR recruiting tool. Today, we average more than 4,000 views of our recruitment videos each month! If you’re not already sharing career-related video content, your organization could be [...]

November 11, 2012 CONTINUE READING THIS POST →

Social Technology Changes the Way we Do Business

by Ray_anne

Or does it? Thirteen years ago a friend told me about an internet site where our group of friends could share our vacation pictures. I had never heard of such a thing but was intrigued. I did a bit more research and created a group on the site specifically for our friends who vacationed [...]

July 22, 2012 CONTINUE READING THIS POST →

Job Seekers Must Educate Themselves on Employer Brand

by theguestblogger

Is Employer Brand Important in Candidate Selection? As a job seeker, one of the best things you can do is to get in the heads of recruiters, hiring managers and company leaders. If you understand why, how, and who they hire, you’re already steps ahead. This includes understanding an organization’s tools, processes and resources—everything from [...]

May 16, 2012 CONTINUE READING THIS POST →

Is Employment Branding Bullshit?

by Ray_anne

You may have noticed a recurring theme this week on Bonus Track. It’s part of life. While I have been working for many years, I have been living a lot longer and it is through that living, that I have waged a war against complacency and stagnation. I am a perpetual student, an eager enthusiast and early adopter when it comes [...]

September 23, 2011 CONTINUE READING THIS POST →

Monster Unveils Facebook Based Social Media Tool BeKnown at SHRM

by Jessica Miller-Merrell

Minutes ago Monster Worldwide, most known for its dominance in the job board industry unveiled its Facebook based social media engagement tool BeKnown at the SHRM 2011 Annual Conference. BeKnown is a professional network building platform that integrates with the Facebook API. Users can log in and share connections, build relationships, and search for jobs [...]

June 25, 2011 CONTINUE READING THIS POST →

HR Isn’t Dead. It’s Called PR

by Jessica Miller-Merrell

What Happens when Human Resources and Public Relations Job Descriptions Blend? As an HR practitioner and someone who has worked in the field for more than 10 years, I have a solid foundation and understanding of how human resource works within a corporation and also as a consultant. In one of my most popular posts, HR [...]