employer brand

12 Best & Most Ridiculous Employer Brand & Recruiting Videos

Learn more great video recruiting and employer branding tips for employers by clicking here. It’s true video is a great way to be able to relate, engage, and tell a story about a company culture and environment going beyond your standard careers page. Job postings with video icons are viewed 12% more than postings without [...]

January 2, 2013 CONTINUE READING THIS POST →

Is Your Corporate Intern Program Google Friendly?

by NathanParcells

Students are constantly told to maintain a professional presence online, but do you? Employer Brands Make Company’s Google Friendly While, it’s a well-known fact that most employers Google search applicants before making an offer (in fact over 75% do), what is less known is that almost every student Google searches YOU before applying! And what [...]

November 1, 2012 CONTINUE READING THIS POST →

Pinning Power: How to Recruit & Build Your Brand on Pinterest

by jmsquared

Recruiting, Hiring, and Sourcing on Pinterest The average user is spending more than an hour and a half scrolling and pinning pictures, following virtual boards and collecting images of products, ideas and inspiration they love. Pinterest is dominating the market when it comes to engaging 25 – 44 year old, college-educated Midwestern women. And, when [...]

October 19, 2012 CONTINUE READING THIS POST →

Tweeting the NHL Lockout: HR Social Media Lessons

by JoshTolan

No pucks will be dropping anytime soon for the National Hockey League. The NHL went into lockout on Sunday, Sept. 16, 2012, following failing negotiations between the players and the owners. As with most things in business, the discussions centered around profits. The NHL lockout follows in the footsteps of several other high-profile lockouts in [...]

September 23, 2012 CONTINUE READING THIS POST →

The Power of Storytelling for Recruiters

by Autumn McReynolds

Recruiting Meets Digital Storytelling When it comes to recruiting and hiring, we know one thing to be true: interviewing can make or break a candidate. Maybe there really is a lack of experience, skill-related issue not easily determined by scanning a resume or simply heavy competition, but typically, if they’re good enough to be brought [...]

September 20, 2012 CONTINUE READING THIS POST →

Confessions of a Passive Job Seeker and a Terrible Candidate Experience

by Autumn McReynolds

At this point, we can all agree that candidate experience is important, right? Good. With that in mind, I want to share a personal story – one that was prompted by a poor candidate experience from an unlikely culprit and one that is extraordinarily unusual because I am, in fact, not actively seeking employment. These [...]

September 6, 2012 CONTINUE READING THIS POST →

Building Your Employment Brand from the Inside Out

by Autumn McReynolds

We’ve already talked about the role of perception when it comes to employment brand (reminder: they’re one and the same), but what if you could build it from the inside out? Instead of simply advertising to potential candidates to tell them how great you are, it’s time to consider a new set of resources – [...]

July 26, 2012 CONTINUE READING THIS POST →

Perception is Your Employer Brand – What are You Going to Do About It?

by Autumn McReynolds

As children, we’re often given guidance from our parents, teachers and mentors on how to act, how to live and how to succeed. This insight ultimately leads to the choices we make, how we treat others and how we see ourselves. One of the more common pieces of advice? Be yourself, and don’t worry about [...]

July 12, 2012 CONTINUE READING THIS POST →

How to Recruit on Facebook with TweetMyJobs

by Jessica Miller-Merrell

I mentioned this week that in the US, we spend a collective 100,000 years a month on Facebook where we connect with friends, share stories, connect with our favorite products and brands, and even look for a job. And yet only 23% US Recruiters use Facebook as a recruiting and candidate source. Facebook as a [...]

June 1, 2012 CONTINUE READING THIS POST →

Job Seekers Must Educate Themselves on Employer Brand

by theguestblogger

Is Employer Brand Important in Candidate Selection? As a job seeker, one of the best things you can do is to get in the heads of recruiters, hiring managers and company leaders. If you understand why, how, and who they hire, you’re already steps ahead. This includes understanding an organization’s tools, processes and resources—everything from [...]

May 16, 2012 CONTINUE READING THIS POST →