Blogging4Jobs

branding

Branding: Sell Your Strengths, But Recognize Your Weaknesses

by Ray_anne
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I will most certainly date myself with this post… I didn’t even remember who the company “Nationwide” was or what they did. I do remember their slogan and little jingle, “Nationwide is on your side…” A catchy phrase that I have remembered through the years. A quick Google search and I was able to ascertain [...]

February 14, 2012 CONTINUE READING THIS POST →

“Like” Me

by Ray_anne
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I sat on my couch munching the contents of a bag of regular Tostitos. Nothing better than hanging with my kids, tortilla chips and some homemade guacamole.  Chips and a movie, this time?  Ghost Ship, a family favorite  - there is a fantastic twist scene when all is revealed, check it out some time. While [...]

January 11, 2012 CONTINUE READING THIS POST →

A Risk That Paid Off

by Ray_anne
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Four years ago I saw the writing on the wall. My job as a corporate recruiter was at risk. The trickling fall-in of the recession was taking its toll, seemingly one soul at a time. I surveyed the landscape of my gig and realized that, due to the changes that were taking place within my company and on Wall Street, I [...]

November 9, 2011 CONTINUE READING THIS POST →

When Your Personal Brand Outshines the Corporate Brand

by Jessica Miller-Merrell

It’s happening and more common than anyone wants to admit.  As the concept and importance of personal branding, social media, and an online presence becomes more common place, companies are becoming more interested in their employee’s personal brand. Their concerns are legitimate. Here’s why. . . Risk. Legal risk, perceived risk for the company and its [...]

October 9, 2010 CONTINUE READING THIS POST →

Rebranding Transparency

by Jessica Miller-Merrell

According to the Merriam-Webster Dictionary, transparency is defined as (1) : having the property of transmitting light without appreciable scattering so that bodies lying beyond are seen clearly or  (2) : free from pretense or deceit. Transparency.  The words sounds good.  The concept sounds nice.  As a consumer, I have access to a company’s business, [...]

June 9, 2010 CONTINUE READING THIS POST →

Branding & the Story of Blogging4Jobs

by Jessica Miller-Merrell

I’m not shy to admit that blogging has been the single most important and defining career move for me.  Not because I’ve made millions of dollars because of blogging but because of the opportunities I’ve had and the great people and friends I’ve made a long the way.  Blogging has opened up another world for [...]

March 11, 2010 CONTINUE READING THIS POST →

HR is the New PR

by Jessica Miller-Merrell

Hold on to your hats, folks.  Your HR team is the new face of PR.  Human Resource departments aren’t just cubicles full of paper processing, copy making, policy writing drones, they are the future of your company’s business success.  Ask any corporate human resource professional, and they will tell you that they wear many hats from recruiting, [...]

October 23, 2009 CONTINUE READING THIS POST →

Like Pimpin’, Twitter Ain’t Easy

by Jessica Miller-Merrell

With almost 27 Million users in the United States, Twitter is a must for businesses and professionals looking to build their brand, promote their business, and develop new relationships. Reports from companies like Nielsen and others claim Twitter retention is between 40-60%.  Most who log on for the first time find out, “Twitter Ain’t Easy.” Twitter is not complex but for new [...]

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August 15, 2009 CONTINUE READING THIS POST →