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brand

“Like” Me

by Ray_anne
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I sat on my couch munching the contents of a bag of regular Tostitos. Nothing better than hanging with my kids, tortilla chips and some homemade guacamole.  Chips and a movie, this time?  Ghost Ship, a family favorite  - there is a fantastic twist scene when all is revealed, check it out some time. While [...]

January 11, 2012 CONTINUE READING THIS POST →

Why Geolocation is Good for Your Personal Brand

by Jessica Miller-Merrell

Just this last weekend I visited my hometown of Google, Kansas (AKA, Topeka).  I caught up with family and friends while squeezing some time in for a little business.  Throughout our whirlwind weekend, we drove from place to place, and I made sure to check into Four Square and Gowalla every chance I could. Why? Because just like any social networking [...]

May 1, 2010 CONTINUE READING THIS POST →

4 Little Known Tools for Managing Your Online Brand

by Jessica Miller-Merrell

The idea of brand management is growing and gaining momentum among the corporate and professional communities. Over the last two weeks I have given three presentations on the topic to business and HR professionals and job seekers and received almost a dozen emails and phone calls. Bottom line is that your reputation is everywhere and [...]

April 26, 2010 CONTINUE READING THIS POST →

Blogging–It’s More Than a Brand

by Jessica Miller-Merrell

I have often said that being a blogger has been the best and most important career decision I have made, and it’s true.  I enjoy writing and being a thought leader in my industry.  Bloggers who are serious about putting out quality and interesting content often before major publications and newspapers do, work very hard [...]

March 26, 2010 CONTINUE READING THIS POST →

HR & the Small Touches of Your Brand

by Jessica Miller-Merrell

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, CEO, Disney   What Mr. Eisner is saying is that the small things matter when it comes to your organization’s brand. Every interaction impacts the perception participants have of [...]

December 11, 2009 CONTINUE READING THIS POST →

Develop Online Brand with SlideShare

by Jessica Miller-Merrell

Slideshare is a great way to showcase your creative talents and build your online brand and presence. Take a look at the slideshare I created below based on my recent post titled, “7 Ways to Network on a Shoestring Budget.” With a little time and creativity, you can market yourself using your slideshare presentation on [...]

February 6, 2009 CONTINUE READING THIS POST →

GREAT READY-Brand Yourself to Fight the Bad Economy

by Jessica Miller-Merrell

Check out the great article below courtesy of Business Week! Cheers! Jessica ******************** Brand Yourself to Fight the Bad Economy By Marshall Goldsmith My friend Dan Schawbel is a leading voice in the area of personal branding, focusing on helping individuals gain self-confidence, discover their passion, and develop a brand by using social media tools. [...]

November 3, 2008 CONTINUE READING THIS POST →

What’s Your BRAND?

by Jessica Miller-Merrell

Companies spend millions and billions of dollars developing their BRAND. According to Wikipedia, Brand is defined as a symbolic embodiment of all the information connected to a company,product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols [...]

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October 15, 2008 CONTINUE READING THIS POST →