BP

Rebranding Transparency

by Jessica Miller-Merrell

According to the Merriam-Webster Dictionary, transparency is defined as (1) : having the property of transmitting light without appreciable scattering so that bodies lying beyond are seen clearly or  (2) : free from pretense or deceit. Transparency.  The words sounds good.  The concept sounds nice.  As a consumer, I have access to a company’s business, [...]

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