Is YouTube a Viable Sourcing Tool for Recruiters?
Any social media platform, chat room, or forum is game to recruit, hire, and source from including the second most popular search engine, YouTube. Finding creative ways to recruit is not only fun but it allows you to engage that passive candidate audience who aren’t just looking actively for work yet. You can find them. For recruiters and companies looking to build an employer brand using video, the plan is to share information and resources about your company using a variety of targeted channels based on where your candidates go with the goal of driving them to one single place, your careers site to join your talent community or apply directly for open positions.
Recruiting and the Power of Video for Employer Brand
While Facebook, Twitter, and even Instagram can be used as recruiting and candidate pipeline channels, the most personal way to build relationships online is using video. I’ve been a fan of video for a long time and have used it to build relationships long before Google Hangouts were cool. From 2009-2011 I hosted a weekly internet television show for job seekers called Job Search Secrets. Developing high quality recorded video content can be expensive and costly which is makes it even easier to stand out if an company builds an employer branding or workforce marketing campaign using the platform well. The inforgraphic below discusses some high points when it comes to recruiting with video specifically YouTube. Here are the highlights:
- The average YouTube visitor spends 15 minutes watching videos. This is a substancial amount when you take into consideration, my average website visitor spends a little over 2 minutes here on Blogging4Jobs.
- Job postings with video have 34% more candidate applications. No word from the infographic if candidate quality increases, but it would seem likely as videos are SEO gold driving targeted and specific job seekers. Video appears in the top 100 search engine results 70% of the time.
- YouTube’s demographic is extremely broad with visitors ranging from 18-54. I’m sorry but isn’t that the majority of people on the Internet? A closer look on age demographics courtesy of ComScore tells us that 46% YouTube visitors are 18-24. Keep in mind that Facebook’s is 50%, and Twitter is 39%.