Twi
tter was a service originally created for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? It was originally developed for use with SMS text messaging. Twitter users post tweets written in 140 characters or fewer.
Think of Twitter as a virtual cocktail party. It is a place where people come to get to know each other and stay connected and up-to-date on the latest news and information. I use Twitter to promote my blog posts, upcoming seminars, and articles I have written. I also use it to develop new relationships and follow those within my industry or others that interest me.
Here are some common uses for Twitter:
- Twitter users stay connected with friends and family members.
- Businesses use Twitter as a customer service platform for public relations, brand management, and as a marketing tool.
- Job seekers use Twitter to find unadvertised jobs.
- Business professionals and recruiters use Twitter to find leads and candidates.
- Some use Twitter as a source of breaking news and information.
Picture yourself driving on the highway as you make your way on your morning commute. As you weave in and out of traffic, a billboard sign grabs your attention. The Hard Rock Café is coming to your town. You make a mental note to yourself to visit the Hard Rock Café Web site when you arrive at work. Later that morning, you visit the site and casually mention it to several of your co-workers. Word quickly spreads throughout your office and circle of friends, and by the end of the day, the new Hard Rock Café is the talk of the town. Twitter is like word of mouth marketing on steroids among the more than 27 million users. Whether representing a business or as an individual, jump in and join the conversation.
Photo Credit Twitter
This article was my first featured syndicated column for Edmond Active Magazine. The magazine is published monthly. Thank you for the opportunity, Sherri and Chris.
