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Seventy-four percent of job seekers visit career sites and view them as the most important source of hiring and job information and yet a number of careers pages remain clunky, bulky and difficult to navigate. It’s a great time for a recruiting team to focus on employment branding specifically when it comes to their career site because they can set the standard and develop an obvious competitive advantage.
Jessica Miller-Merrell is a HR and Recruiting evangelist committed to demystifying the human capital industry. She's the founder of Blogging4Jobs.com & works with employers to disrupt their workplaces with HR & recruiting strategies and technology. Follow her on Twitter, @jmillermerrell and on Snapchat, @jmillermerrell.