The TRUE Story Behind Blogging for Chevy

I love blogging and writing.  I have said many times that blogging has been the best career decision and differentiator for me personally and professionally.  I’ve always enjoyed writing but working in HR doesn’t typically lend you the opportunity outside of policy and procedure, termination documents, and emails which typically require little creativity or imagination.  Legalese yes but artistry, no.

Blogging has always been more than just a creative outlet and escape from the corporate hum drum, but also a way to provide real numbers and analytics behind what I have known for a long time.  Social Matters. Click throughs, subscribers, comments, and contacts can be measured and shown to directly correlate to my business which four years ago was driving passive candidates to me so that I could fill positions in sales roles and often times at a high volume.  These type of analytics cannot be argued against or ignored especially when you have solid data to support your findings of three years.

And as I have found both personally and professionally, when you put in the hard work and time into something you love, things just have a way of falling into place.  This certainly holds true with this week’s announcement about me blogging for Chevy.  In early June of this year, Chevy announced they were the official vehicle of Bricktown, the downtown area of Oklahoma City.  And since I have an opinion about most things, I tweeted the following upon reading the announcement, “#chevy sponsoring bricktown. they should consider sponsoring my blog #smart.”

Within minutes someone contacted me via direct message on Twitter asking if I was serious about the opportunity.  Of course I said yes and was put in touch with the marketing team who is managing the Gotta Love Chevy Campaign.  Not always but sometimes, when you ask the universe, the universe answers and in my situation, this was certainly the case.

So over the course of the next four weeks, I will be blogging and tweeting about my Chevy blogging adventure.  I will have some assigned tasks to complete along the way.  You can follow my tweets via the #ggok (hash tag) as well as blog posts on Blogging4Jobs and JMsquared.  Blogging4Jobs will provide focus on business posts (like always) while the JMsquared site will focus on things outside of scope like family, baby, and other randomness.  I also encourage you to participate in the contest to win a weekend getaway.  The site will officially be launched next week with details about the contest.  Follow the twitter stream, @chevyok or their Facebook Fan Page.

FTC Disclosure:  The Gotta Love Chevy Blogger Promotion is being sponsored by the Oklahoma Chevy Team Dealers.  Three women bloggers (including me) have been provided a Chevy Malibu vehicle to test drive for four weeks.  The program includes weekly fun activities or projects for us to complete and  have been provided gift cards in which to complete these assignments. 

Photo Credit Popwuping.

Tagged as: blogger, blogging, Chevy, FTC, Gotta Love Chevy