How to Source Candidates & Prospects Using Social Network, Ello #sourcecon

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Ello. I’m on Ello as @jmillermerrell.

Maybe you are too. On Ello I mean. Seems last week my Facebook feed was flooded as people flocked to the anti-social network, Ello. Ello is currently and beta and is invite only. It’s being called the anti-Facebook and looking at the site it’s pretty much an ad-free basic social network where users can engage with friends. How you find those friends is mostly by going to Twitter and Facebook asking them to connect with you.

While Ello isn’t new, the fact that it is an alternative to Facebook that offers new possibilities for a sourcing standpoint does interest me. How many users at present Ello has is not for certain, but if the number of requests for invites  in my Facebook feed is any indication, it is growing in popularity.

Aside from the friends tab, Ello has a noise tab which is supposed to give you a way to see posts from people you might only tangentially care about. It’s not exactly clear how to manage it. Ello is in beta after all.

At present, Ello doesn’t offer things like Facebook’s Graph Search which makes things and people to connect with very difficult for finding. That eliminates the real possibility to actually source and recruit in Ello at least in its present form. My strategy for using Ello to search and engage savvy, possibly technical candidates is by sourcing and connecting through social networks to find possible candidates. I will not be recruiting on Ello at the present but sourcing about Ello on other social networks.

I mentioned, the best way to search for contacts on Ello is by not using Ello at all. A quick Twitter Search shows how popular the keyword Ello is as of September, 30, 2014 at 7:30 AM CST.

I decided to break things down a bit more using Twitter’s advanced search. I searched for the keywords, “Ello, javascript” pretending that I was in the market for a technical candidate who is qualified in this type of coding.



A quick look at Daniel’s profile reveals that he is a javascript programmer and could possibly be a potential candidate for my job opening. His profile is below:



One of my favorite things about Twitter search is the ability to search by location including city as well as zip code. If you know your target area and the surrounding city names well, you can customize your search to really hone in the candidate you are seeking.

For these purposes, I used the advanced Twitter search using the keywords “javascript, ello.” This time I simply added San Francisco as the city. Here is a profile I came across that posted about ello and javascript recently.



While Jonathan might not be the perfect candidate for you, it’s important to remember that releases of apps, popular new social networks and other tech focused conversations are not just limited to the new website or social networking that’s the topic of conversation happening. A quick search using the Chrome extension, Connectifier and I quickly have Jonathan’s email address, all four of them. The key to great searching and sourcing especially in those hard to fill technical roles is by taking advantage of the conversations and seeing them as an opportunity to engage, reach and source the targeted job candidate community.

Learn more about technical sourcing hacks by joining us on our October 16th webinar at 12 PM CST. Click here to register. We are pre-approved for 1.0 HRCI credit. 

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