Does Twitter Have You Stumped?
Do You Tweet?
Many of my friends do not tweet. Only a few members of my family do. It is not relevant to them - yet. So, I understand when scoffers scoff and skeptics skep. But I see and have benefited from the power and opportunity behind Twitter. Communicate and with speed. I was check daily all my Twitter channels, while it is part of my job – it is also something that I enjoy. I, of course follow anything said about the Evenbase brands, the company for whom I work and the different verticals within my industry. I also keep track all of competitors, I like to know what they are up to and those that follow them. Twitter is about awareness. It is about raising awareness and being aware.
One stream I have followed for years is simply titled “recruiters.” I am often shocked and surprised, though I no longer should be, by the individuals who tweet out nonsense and complaints about recruiters and the company where they just interviewed. And I am also surprised, though I no longer should be, by the way recruiters have treated candidates and/or applicants. The tweets I have seen prove that there are still recruiters out there who have not changed their spots and never will. Pull your heads out, guys – a change will do you good.
I like to follow tweets about my community and interests like blogging and technology. I have learned about events and new developments, earthquakes and road closures that I never would have had I not been paying attention to Twitter. Additionally, I have made fast friends and business connections. When you expand your network, you expand your reach. I don’t bother too much with relevance. I base relevance on me or on my work - on what I get out of it, how does it benefit me and my job - on whether it is relevant to me. On that basis, I am going to attract or find individuals interested in the same things as I.
I have heard back from major corporations who have seen my tweets about them. I have received thank you gifts in the mail and emailed coupons from companies whose products or services I have publicly touted or praised on Twitter. I have asked questions, I have helped people with questions, I have learned about myself and others. I have promoted my brands and other brands. I have shared blogs, information, and news. And I enjoy it. As much as many would like to have seen it, the Twitter star has not burned out. As a matter of fact, it is getting bigger. With 500 million registered users, 340 Million Daily Tweets, its impact and influence – its relevance - are undeniable. And guess what? They’re still hiring. http://twitter.com/jobs - Company growth during a recession? That’s some pretty good evidence of a great company. How much more evidence do you need?
Say something “Tweet Worthy” - Most do not.
*TIP – if you are not aware
Do you know what #FF is? It is also called #FollowFriday
This is the day – Friday- when you select individual tweeters or company tweeters to share with your followers – to encourage your followers to follow others- tweeters whom you have learned from or find value in what they have tweeted over the course of the last week. No, it is not a popularity contest. Not if you are doing it right. It is a give back to your community and those you follow. I have never tweeted a #FollowFriday out about Steve Martin or Tom Peters, though I follow them both. Nor have I tweeted out a #FF for my boss and you can bet I follow him and follow his ever-increasing twitter stream.
Tagged as: "Rayanne Thorn", #FF, #FollowFriday, @Ray_anne, blogging4jobs, Bonus Track, engagement, Follow Friday, hashtag, marketing, opportunity, power, socail marketing, social media power, tech dev, technology, tweet, Twitter
Article by Rayanne Thorn
Rayanne Thorn, @ray_anne is the Vice President of Product Marketing and Strategy for Technomedia. She is also a proud mother of four, happily engaged to Tom, residing in Laguna Beach, California, and a daily contributor for Blogging4Jobs. Connect with her on LinkedIn.
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