Periscope vs Meerkat: How Video Streaming Changes Recruiting

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Everywhere we turn the mobile experience is transforming our lives. Tablets and smartphones allow us to access information, connect with friends and work all from the power of a little 5 inch screen device. Mobile’s newest love interest comes in the form of two suitors who are bringing video streaming to the masses. Meet Twitter’s newest app, Periscope and it’s competition, Meerkat. These two video streaming services are vying for our attention and betting on the social media community to share and now stream every single minute of their lives.

Periscope vs Meerkat Are Where It’s App

Meerkat and Periscope are nothing more than apps that live broadcasts video directly from your mobile device. Both rely on users to build a fan base, promote their broadcast and share interesting aspects of their lives in real time using video. The differences between the two are small. With some small tweaks, both allow for users to watch video either live, after the fact and can be automatically uploaded to a YouTube channel relatively seamlessly. I recommend Katch as it allows Meerkat users to upload your video directly to YouTube with a simple hash tag.

Video streaming isn’t new. Lifecasting isn’t new either. In 2007, web celebrity iJustine captured millions of video viewers attention and the media by wearing a webcam and live streaming her entire life. I’ve had the pleasure of meeting iJustine and have taken an interest in the increase of entrepreneurs also like myself who make their living blogging, consulting, YouTubing and sharing all online. You might not know but I had the first internet livestreamed television show for jobs seekers from 2009-2011. It was called Job Search Secrets.

Wondering about the power of video? Just take 5 minutes to scroll through your Facebook feed and count the number of videos that are present. We’re netflixing, live broadcasting and blogging all using video. It’s estimated that 74% of all web traffic will be video related by 2017.

When Meerkat launched during SXSW, the social media and technology community took interest eager to put to use those selfie sticks and video share in real time. Meerkat quickly gained momentum and is listed among the most popular 160 apps. Twitter launched it’s Periscope several weeks later after acquiring the company for just under $100 million in January 2015. The media response as it relates to these video live broadcasting apps has been huge. And still people are questioning if there’s something to this video thing.

Candidate Experience 2.0: Candidate Empowerment

Recruiting in its history is a transactional process. Candidates are put through the paces engaging suitors with which they want to work for: application, selection and offer. Technology like video streaming doesn’t revolutionize recruiting. It does, however, help move along the candidate experience movement. Candidates are in control of their destiny, and they are expecting engaging, courting and a relationship with the employment suitors they are seeking. I call this Candidate Experience 2.0 or Candidate Empowerment where job seekers don’t simply want an automated email from the ATS. They are demanding engagement, conversations and relationships with real people at their perspective company.

Recruiters can bet on an increase in candidate interest when it comes to video because that’s what the consumer marketplace is doing. Heck, it’s where the internet as a whole is moving. As for video streaming applications like Meerkat and Periscope for recruiting, I see use in the following ways:

  • Live streamed job announcements
  • Live broadcasted Twitter chats that use video
  • Recruiter and/or Employee Q&A’s
  • Real time day in the life employee videos, testimonials and sharing
  • Company announcements, press conferences and live broadcasted video responses
  • Virtual job fairs and/or real time applications

Yes, video live streaming applications like Meerkat and Periscope are interesting and worth taking the time to evaluate, consider and understand how recruiters might use for recruiting and hiring. The challenge like all things technology related is how to adapt a consumer product to the recruiting and hiring industry while simultaneously keeping an eye on the next new application, tool or technology.

Recruiting is not just a sales or marketing function. It’s now a communication and engagement department that must factor in tech into everything they do. As our recruiting and talent acquisition teams get more involved, comfortable and visible on the internet, their role is becoming more important than ever. How do you think video broadcasting transforms your recruiting department? I’ll be interested in hearing from you.

Learn more about candidate experience 2.0. Join our webinar on 4/30 at 1 PM EST discussing the future of candidate engagement in tight job seeker economy. Click here to register. 


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