This week on Blogging4Jobs, we are focusing on the theme Man Versus Machine sponsored by 1 Page Proposal. Automation versus cognitive thought. Within this world of social media, social recruiting and HR technology, it’s easy to get caught up in the cool, the fads and the next big thing. But, at the end of the day, we cannot forgot that it’s people that really make social media initiatives kick ass. To follow the entire series make sure to bookmark our Man vs. Machine category for all the latest blog posts.
Facebook. Tumblr. Vimeo. Twitter. Radian6. Sprinklr. Sure, these platforms are components to some social business strategies … but they are just that, platforms. Without great people driving, creating and executing your social business strategy … you don’t have a social strategy.
AUTOMATION PLAYS A KEY PART IN SOCIAL INNOVATION
Within the context of your company’s social strategy, there may be CRMs, SEO platforms, internal collaboration tools, Twitterfeeds, job distribution networks and a whole host of other sexy technologies that automate your messaging. Some tools cost tens of thousands, others are free. When Buffer announced it could automate posts to Google+ and now to LinkedIn company pages, people cheered! When you live and play in social, automation becomes a huge time saver and, in some cases, a necessity to accomplish huge amounts of work.
WHAT IT TAKES TO DRIVE A SUCCESSFUL SOCIAL STRATEGY
When it comes to building a killer social strategy — whether it’s in HR as social recruiting or in Marketing or Customer Service — there needs to be great people in place who make things happen. They need to be innovative thinkers who have a holistic view of your company. Self-motivated people with good judgment, passion, intellectual curiosity, creativity and a willingness to take calculated risks would be good candidates for the job. Whether it’s one person or a team, “they need to get it.”
HOW DO YOU VIEW SOCIAL MEDIA?
I think that many people still view Social in a silo and that it’s not really real work. They may think you’re playing Candy Crush all day and don’t understand all the fuss about +1, Klout, retweeting, influencers and hashtags. (Note: those people would not be good social leaders for your company.) They may not understand how social can actually help them do their jobs better.
For me, I’ve experienced first-hand the power of social media at work and in life. I think there are some fantastic tools out there that can significantly impact many areas of business … but without someone to effectively use these tools, they’ll just sit there and go to waste.
Article by Shannon Smedstad
Shannon Smedstad spends her days leading HR social media and employment branding at GEICO and has more than 14 years of recruiting experience. In 2013, she was named a Talent Warrior by Glassdoor.com for social recruiting leadership and innovation. Outside of the daily grind, Shannon is a work@home mom raising two awesome girls who also enjoys reading, traveling and her morning coffee. You can connect with her on Facebook, LinkedIn or Twitter. (Opinions are her own and not those of her company.)
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