This YouTube video by my friend, @animal about how to get popular on Twitter has some very good points, but the best point of all is painfully obvious. You have to original in order to stand out. Recruiting Animal is well-known in the recruiting industry because of his brash sense of humor. He is quick to provide extremely honest feedback even if it hurts. People in the industry have come to expect and respect the Recruiting Animal.
The video begs the question–what’ s your online differentiation strategy? Is it working?
Photo Credit Kamran Web.
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Having met Animal up close, I can confirm that his brand on Twitter is strong. It is also consistent. He helped me clarify a few things even though I didn’t realize he was doing so at the time. Tough love, I guess.
He’s a great example because he is also compelling and provocative. Love him or hate him, agree that respect has to come next . . .