Best Advice on Branding and Using Compelling Visuals

178084348
Take our end of the year blog reader survey. Complete and be entered to win 1 of 5 $25 Visa gift cards. Click here.

What’s better than a work trip to D.C. in the spring? Getting upgraded to an executive suite at The Willard InterContinental hotel just one block from the White House! And that’s exactly what happened as I traveled to our nation’s capital for the PR Newswire’s “Employing Visual Content for Compelling Storytelling” forum on Earth Day.

The event was primarily geared toward in-house marketing and PR teams, but there were of few of us HR-brand-ladies in the audience as well. What I liked most about the event was learning what’s going on — what’s hot and current — within corporate marketing; as employment pros, we can learn a lot from those pure creatives.

Top Insights on Using Compelling Visual Content

Kerry Noone: Let the customer tell your story via R_Smed at #visualcomm “a strong brand promise aligns an entire organization to a common vision.”

From an employer branding perspective, this means: Let your employees tell your story.

WWPR: There is no secret button to make something go viral. Create content that is valuable to the viewer via AndrewMcClellan.

This is so true when it comes to employer branding because chances are our recruiting videos won’t go viral.

Cassandra Pean: You don’t have to spend money on fancy graphic designers to create compelling visuals. Use what you have and see what catches on.

Branding your company as employer of choice with a little budget? That’s OK. Just use what you’ve got.

Angie J. Sanders: You can communicate visually if you take the time and energy to figure out what’s important to your company. @CarfaxReports

Research is key to branding, whether it’s corporate marketing or recruitment marketing.

PR Newswire: If you only have 200 ppl looking at your content, but it’s the right 200… That’s successful engagement. via PeterLaMotte

That’s called targeting your message and it’s entirely relevant in recruiting, too.

Jamie Heckler: Sometimes it’s about finding an influencer to help promote your message… Celebrities, d-listers, social influencers, etc.

How about using employees as brand ambassadors or social referral programs?

Susan LaMotte: PESO: paid, earned, social and owned media. Good acronym to measure success #visualcomm

Seriously great acronym from @LivingUnited that can make us all look really smart.

Linda Butcher: Infographics are here to stay. Just remember to make it a snapshot, not an essay.

We see some recruitment infographics from vendors, what about more from employers?

If you have an opportunity to attend a marketing-related conference or a half-day forum such as this one, I would encourage you to go. It’s important that, as we help our companies on their employer branding journeys, we keep an ear to the outside and glean information from the “other side of the house.” Oh, and here was my best tweet during the event:

Want to create great #visualcomm? You need this: pic.twitter.com/37gJPCAufx.

Want more?

Just visit Twitter and search using #visualcomm for a full list of insightful nuggets and to connect with tweeps outside of the HR space. And, if your organization is already creating compelling HR visuals, please tell us more about it below.

Related Posts Plugin for WordPress, Blogger...

Comments

  1. Hi there everybody, here every one is sharing these
    kinds of knowledge, so it’s good to read this website, and I
    used to pay a quick visit this website daily.

    Reply
  2. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You clearly know what youre talking about, why throw away
    your intelligence on just posting videos to your site when you could be giving us something informative to
    read?

    Reply
  3. Great website. Plenty of helpful information here.

    I am sending it to a few buddies ans additionally sharing in delicious.
    And naturally, thank you in your effort!

    Reply
  4. Back surgery is often the last resort for treatment of spinal stenosis, but generally,
    physical therapy andd regular visits to your chiropractor in Tampa should
    greatly help in the pain management process.
    Locally serving the Aspen Valley region off Colorado, this center focuses
    on non surgical alternaties to healing. many people the
    first stop is the American Medical Association, i.

    Reply
  5. It’s the best time to make some plans for the future and it’s time to be
    happy. I’ve read this post and if I could I wish to suggest
    you few interesting things or suggestions. Maybe you could write next articles referring to this article.
    I want to read even more things about it!

    Reply
  6. That is really fascinating, You’re a very professional blogger.

    I have joined your rss feed and sit up for seeking more of your magnificent post.
    Also, I have shared your site in my social networks

    Reply
  7. This post is truly a good one it assists new web users, who are wishing in favor of blogging.

    Reply
  8. It’s amazing in favor of me to have a web site, which is valuable for my experience.
    thanks admin

    Reply

Leave a Comment