Why Hasn’t Mobile Blown Up? We’ve Got Bigger Fish to Fry #mobilerecruit

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Although a recent survey conducted by Brandon Hall Group shows hiring better talent and strengthening employer brand are top talent acquisition priorities for 2014, few organizations have implemented a formal strategy for attracting more talent. Even fewer are actively measuring and managing candidate experience – never mind creating a strategy for mobile readiness.

In fact, a meager 5% of organizations have even a high-level strategy in place for leveraging mobile technology in talent acquisition efforts.

Mobile is intrinsically connected to both a modern recruitment marketing strategy as well as a positive candidate experience, but the majority of organizations are only beginning to grasp the importance of candidate experience and employer brand. Until more evidence emerges that quantifies the impact mobile readiness has on an organization’s ability to improve KPIs in these two areas, I think mobile will continue to be a nice-to-have.

Hiring Organizations Favor Small Wins Over Big Changes

As it becomes increasingly apparent that traditional recruiting processes are less effective than in days past, hiring organizations are looking for ways to step their game up. But because talent acquisition budgets are more or less staying the same, they’re looking for small wins that can become inroads to greater success.

Social talent acquisition is a great example of this approach. Recruiters can leverage social networks to source and assess talent can be done without a heavy investment or even a formal strategy.  Done correctly, a few small wins can snowball into some major gains both in sourcing strategy and employer brand. Indeed, this type of success story has fueled the rapid adoption and maturation of social talent acquisition strategies.

On the other hand, success in mobile talent acquisition requires careful planning and often entails big changes to both process and technology. And in terms of employer brand, getting the mobile candidate experience right the first time is crucial as candidates today aren’t particularly forgiving. Altogether, this has limited the rate at which hiring organizations are embracing mobile. They would rather invest in quicker, easier wins than take on big changes and risk failure.

Mobile technology is certainly developing rapidly in consumer markets. As yet, however, we’ve only just begun to understand its potential and implications for talent acquisition. I believe that as more use cases evolve, and as more success stories emerge, we’ll see mobile readiness gain prominence as a critical component of modern talent acquisition strategy.

As ever, I would love to know what you think. Feel free to contact me: kyle.lagunas@brandonhall.com or leave a comment below.

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