Jessica Miller-Merrell participates in 4 week Gotta Love Chevy Program
07.13.2010 – OKLAHOMA CITY — — A prominent Oklahoma City blogger is among those selected to test-drive a Chevy for the next four weeks. Jessica Miller-Merrell, an author, HR executive and business blogger at Blogging4Jobs.com will pick up her 2011 Chevy Malibu at 1:30 p.m. tomorrow, July 14, at Mark Heitz, Exit 108 and I-35, Norman, Oklahoma.
The program is an indication of the growing role of bloggers in marketing and advertising. According to Miller-Merrell whose book, Tweet This! Twitter for Business was released earlier this year, the connection is growing between influential bloggers who command the attention of niche markets and companies with products to sell.
“Chevy decided to do something different,†Miller-Merrell said. “Advertising is very expensive and this is one way they figured out they could connect their brand with women for less.
“Research shows they are the primary decision makers when it comes to large purchases.â€
Miller-Merrell, who began blogging 2007, will write twice a week about her experience driving the Chevy Malibu. “Anyone can start a blog,†she said. “Good blogging, however, takes a lot of time. I have worked hard to grow the community that has built up around my blog, but this is the first time I’ve entertained the idea of representing products.â€
Chevy’s blogger program has previously selected bloggers in cities like Dallas and Houston, but this is the first time bloggers the program has come to Oklahoma.
“I’m really looking forward to this opportunity,†said Miller-Merrell. “It’s very exciting and a privilege to have been selected by Chevy.â€
For more details, visit the Gotta Love Chevy OKC website, www.gottalovechevyokc.com and be sure to check out Jessica’s bio for the Gotta Love Chevy program below.
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CONTACT: Jennifer James, APR 405.401.1354 â–
â– zenobiapr@cox.net zenobia, llc â– zenobiapr.org
Jessica’s Bio from Jessica Miller-Merrell on Vimeo.
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Congrats on being selected! What a fun way to test a product and get to write about it. Can’t wait to see the results. Wonder if Saab has a similar program, I’d be all over that. lol
@trish, I hear ya. I’ve already begun to think this. It’s a good jumping off point. Official press release goes live tomorrow. I can’t wait to see the result.
Jessica
@blogging4jobs
Very cool Jessica! Looking forward to seeing and hearing more. Congratulations!
@Jill,
Thanks! I’m super excited as well.
Jessica
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