As someone who has worked in HR and Recruiting for 10 years, I can tell you how tough it is to find good candidates. The old methods like newspapers, radio, and traditional job boards aren’t working. Gen X and Millennials don’t traditionally read the paper or listen to the local radio station. Job board posting often result in hundreds of overqualified or underqualified job applicants. What if there was a way to reach a targeted audiences locally without the spray and pray method of social media, newspapers, or radio?
There is. . .
My friend, Ron Cariker and I are teaming up to work on a new joint venture called, Texting4Jobs. Texting4Jobs is a text message based job platform. Prospective job
seekers opt in by texting “T4J” to 67664, select the industry and metro area of their choosing. Job seekers will receive no more than 4 texts per week making them aware of job opportunities in their target location and industry. Companies work with Ron and I to post their openings based on the job opening’s industry. I’m excited about this venture for a number of reasons (Data according to the Mobile Marketing Association):
- 94% of text messages are read by the recipient.
- 70% of cell phone users use text as a way to communicate
- The average population sends more than 2 text messages per day.
- 18-24 year old consumers use texting more often than voice to communicate and spend on average 3 hours per week texting.
Interested in learning more? As a job seeker, you can text “T4J” to 67664 to start receiving job alerts. If you are business who is interested in sending job alerts to active job seekers in Oklahoma where we are rolling out this new service first, give me a shout at jessica@xceptionalhr.com. Be sure to look for our website in the coming weeks as well.
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