My first response to the social media recruitment news the acquisition of Jobs2Web by Success Factors only two days after the acquisition of Success Factors by SAP was “holy shit.” While the news of power purchase by SAP might be boring to some, I find the manner in strategy in which they broke the news to be interesting none the less. You see Saturday early afternoon, I checked my email inbox only to find the announcement along with an invitation to join their online press conference only to have found out nearly 2 hours too late. And so last night, I was skeptical when yet again I received another invitation for a call promising an exciting announcement. I was not disappointed.
Success Factors Buys Up Social Recruiting Management Software and More
Outside of Sucess Factors’ strategy choosing to annouce their purchase of Jobs2Web on a Saturday, the marrying of these companies means a great many things. Over the last twelve months, Success Factors has made some major acquisitions gobbling up companies like CubeTree (which I wrote about in early 2010), succession and talent management company, Plateau as well as video and social learning technology, Jambock.
- Social Media in Recruiting is here to stay. You and I likely already knew this but many senior leaders and CEO’s do not. Social media has and will continue to be an important piece of recruiting, learning, and succession planning both inside and outside the organization. This purchase more than legitimizes this fact.
- Acquisitions Will Heat Up. It’s safe to say that SF has thrown down the gauntlet and it’s only time before HCM solutions like Oracle, Taleo and other large software and service companies will follow suite making the industry an exciting place to be. Companies will target startups like SmartRecruiters, BranchOut, Work4Us, and even Jobvite to name a few.
- Focus on Internal Engagement. One of the many appealing features with regard to Jobs2Web is their very robust analytics dashboard and the industry reporting they have to match. SF offers an equally robust set of analytics. Look for these analytics to go beyond social recruiting but dive further into how social learning and development plays a role in the further use of talent communities and success planning both inside as well as outside the organization.
- Leveraging Our Most Valuable Asset. We are now seeing the shift between employees being a commodity and now an asset as recruiting qualified candidates continues to be one of the biggest challenges companies are currently facing even in light of the current 8.6% unemployment rate. As corporate leaders and HR teams begin to feel the talent pinch albeit slowly in the US, global companies like SAP are responding to fill the gaps across the globe.
When Recruitment Software Goes Social
Personally, I’m excited to begin 2012 and continue to watch the rise of social media as more than a social recruiting tool but also as a global learning, development, and engagement mechanism instead of the anti-engagement mechanism it’s often made out to be, making it easier to recognize and plan to retain top talent before it’s too late.