Why Mobile in HR #mobilerecruit

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Let’s take a quick trip back in time.  The year is 1981, every individual is walking by a newsstand picking up their local paper, walking out their front door picking up their local paper, or walking into work picking up their local paper.  It is the information highway tool of the day for businesses to reach their target audiences.  Now, flash forward to the current year of 2014!  Is there anyone you know that doesn’t have a mobile device?  And, using it daily, hourly, every minute to check the latest news updates?  This single device has gone viral across the globe in the past couple years and has hit an “addictive” status with millions of users.  With this strong of a movement, we, human resource professionals, must ask ourselves the “why’s of mobile in HR?”

Why the urgency for HR to go mobile?

The statistics show that by the year 2016, the majority of individuals will access data via their mobile devices over all other devices.  This leaves no room for any company to make the decision to not get on the mobile train and provide mobile platforms to their current and future employees.

Why are individuals moving to mobile devices, especially smartphones?

We live in a fast moving global market.  Individuals no longer have the time or luxury to sit next to their grandmother on a porch swing eating cookies, drinking milk and talking about the younger days when grandma had to walk a mile to school.  Mobile connects us to our grandmothers (everyone) “instantly” and if we feel disconnected anytime during the day – we have immediate access in the palm of our hands.  Who doesn’t want that raw power??!!  If you have any doubt this year whether or not you need to move your human resource department into the mobile arena, do not stop, pass go, and march forward as fast as you can in order to be or maintain industry leader status, retain employees, or reach future employees.

How do companies utilize the mobile movement?

Ah, the psychology behind the mobile movement.  Have you ever studied “habitual habits?”  If you have not, I highly recommend reading about it.

You want to begin the “attraction” stage to your company or career website?  Include “the habit loop” in your next social media planning meeting this month.  If you are able to place “XYZ Company” within the habit loop, you will start the “continuous attraction” process towards your company.

Enjoy the Ride!

The mobile highway has been built for companies that wish to enter and continue moving forward building new highways.  What car are you driving this year?  Design and build something fantastic.  Have fun and best of luck to you in moving your human resource department onto the mobile highway.  It is going to be a fun ride for all participants!!

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