Companies like Google and Microsoft have made difficult interview questions famous. Why is a manhole cover round? How would you design an evacuation plan for San Francisco? These questions can be good for tech companies and other places that want to hire employees who can come up with creative solutions to complicated problems; however, such skills aren’t at the top of the list of things I look for in frontline candidates in the customer service industry.
In grocery and retail, there is one skill prized above all else: the ability to provide exemplary customer service. While interview questions for customer service candidates don’t have to be as challenging as those asked by companies like Google, we can take a lesson or two from them.
Rather than asking difficult, abstract questions, focus instead on opened-ended questions in a format that will show you a candidate’s customer service skills through their response. Here are three tips to make sure you hire the best candidates.
Use the interview process to test customer service skills
The interview starts the moment you pick up the phone and call the candidate to schedule an interview. If they can’t give you good customer service on the phone, they probably don’t belong at your company. This is why I like to start with a brief phone interview before deciding whether the candidate would be good for an in-person interview. The phone interview is a chance to ask questions about salary requirements, availability and previous experience. More importantly, it is a chance to get to know a candidate by having a brief conversation with them. A typical interaction with a customer only lasts several minutes, so you want to ensure the people you hire have the ability to make a good impression quickly.During the phone interview, keep these questions in mind:
- Is the candidate speaking in a friendly tone?
- Does the candidate sound professional and avoid the use of excessive slang and informal language?
If the answer to these questions is yes, then you may want to set up an in-person interview.
The in-person interview starts the moment the candidate walks into the building. At the company where I work, we recently hired almost 100 people in two months to staff a new grocery store. We conducted over 150 interviews in the process. Some candidates walked in the door, didn’t make eye contact, didn’t smile and didn’t take the initiative to introduce themselves. It was clear even before the official interview began that these candidates were not a good fit. The people we ended up hiring were those who arrived promptly, greeted staff, smiled and made eye contact.
Don’t give away the answer
Here is a typical example of an interview question that gives the candidate the answer in the question:
Q: At our company, we pride ourselves on hiring people who excel at working on teams. Are you good at working as part of a team?
A: Yes, I love being a team player because YOU just told me you want to hire a team player!
Most interviewees will know how to answer this question because you have already told them what you want to hear. With this in mind, it’s important to design questions that are open ended and ask the candidate to tell you about specific examples of their experience.
So, how might we reframe the teamwork question? In the retail and grocery industry, teamwork is more about working well with coworkers rather than completing a group project. Therefore, ask the candidate to give you an example of a time they disagreed or had a problem with a coworker. How did they resolve the situation or come to some kind of compromise? This is not a question with a simple yes or no answer. Much like the manhole question from above, it’s something that requires the candidate to show their problem-solving skills in a way that is relevant to a retail job, and it’s not a question with a single right answer.
The same approach can be applied to a question about customer service skills. Ask a candidate to give an example of a time they had a challenging customer. How did they help the customer leave happy? If things didn’t go well, what could have been done to improve the outcome?
You can also give the candidate a scenario and ask how they would respond. Ask what they would do with a customer who is trying to use an expired coupon. The customer is angry and insists she has been able to use an expired coupon before. Company policy is that you don’t accept expired coupons. What do you do? Questions like this can be particularly good if you are hiring people without previous work experience to draw from.
Listening is the most important thing you can do as an interviewer. Let the candidate speak, and don’t be afraid of silences. Sometimes you may ask a question, and the candidate is silent for a while before answering. Give the candidate a chance to respond, and don’t give in to the temptation to guide them to an answer.
The candidate should do most of the talking in an interview. If you’re doing all the talking, how can you assess a candidate’s skills? Let them show their experience through the examples they share. Ask follow-up questions as necessary, but really just be a good listener.
In the end…
It would be nice if we could travel forward in time to see if a candidate would work out before we hire them, but unfortunately no one has invented an HR time machine yet. Instead we need to rely on setting up the kind of interview that will screen out most of the potential bad hires and leave you with the good ones.
What are some challenges you have faced interviewing candidates in your industry? What suggestions do you have for other HR professionals?
Article by Stephanie Hammerwold
Stephanie Hammerwold, PHR has worked in human resources for ten years. She is the owner of Hammerwold & Pershing Consulting. Her HR experience includes working with small businesses as well as grocery, manufacturing and distribution companies with more than 400 employees. She specializes in recruiting, training, employee relations and writing employment policies. You can connect with Stephanie through LinkedIn
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