LinkedIn’s Youthful Expansion

Do you have a teenager in your family?  Well there is big news in the world of social media: LinkedIn is now available for high school users. Students as young as 14 in the US are welcome on LinkedIn’s social networking site as a result of their newly revised terms of service.  The allowable ages […]

8 Panel Picker Sessions I’m Voting for #SXSW 2014

Diversity in Tech Workforce & Workplace Productivity

Don’t forget to consider voting for my session at SXSW, “Brand Ambassadors: Pure Genius or Risky Business.” Click here to vote.  Took a look at your Twitter stream lately? Just do a nice little search on the #SXSW hash tag on Twitter and you’ll see what I mean. It’s SXSW Panel Picker voting time. Every […]

Recapping #socialfresh Day One

Key tips for effective social media marketing

Yesterday I had the opportunity to travel to San Diego, CA for the Social Fresh West conference. I will admit I was a bit hesitant at first because I didn’t want to attend a conference that was all about Facebook and Twitter. The array of speakers that presented on day one ranged from the Social Media […]

4 Essential to Measuring Your Company Careers & Employment Page

Understanding SEO Optimization for Career Sites

Having managed Blogging4Jobs.com since 2007, I know a little something about web metrics and what it takes to build and execute a successful online SEO and optimization campaign online. Your company career site and online job postings are internet properties that provide valuable information and insights that are key to your recruitment marketing and employer […]

It’s Just a Fad!

The early days of social media were just a few short years ago. Many companies thought that the social media “fad” would soon be gone.  It is transforming industry the same way that it happened years ago with the introduction of the internet, railroad, printing press, and the assembly line. Social media has become social business, […]

Advice from the Experts: Balancing Your Personal and Employer Brands

Managing personal brand and employer brand

Someone once asked me, “How is it that you’re able to manage your personal brand, as well as your employer brand?” Honestly, up to that point, I guess I hadn’t given it much thought. But, all it took was that one question to get me thinking. Now, I am not one to pontificate on what […]