Technology in the Hands of Time: If you need me, I’ll be swabbing my Tweetdeck

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The Effects of Time

Just watched Ocean’s Eleven (1960) with Frank Sinatra and the dreamy Dean Martin.  Good stuff.  I actually prefer the original to the George Clooney – Brad Pitt bro-fest, though the fact that Brad Pitt is eating or licking his fingers in every scene is quite humorous.

Film-making has most certainly changed since 1960.  Why? For many reasons… Because cameras have been updated and become more advanced. Sets moved to the “real” outdoors instead of on a sound stage. Costuming and make-up became more sophisticated.  Stunts and special effects have mostly been replaced by computer-generated images.  And content?  It continually evolves because the tastes and likes of the paying audience continually evolve.  Sometimes, sadly, not always for the best.

Time Brings About Evolution

Career choices and how people make money has also evolved since 1960.  Wood and Metal Shop, as well as Home Economics classes were required courses when I was in high school, something my own teenagers have a hard time comprehending.  They connect courses like these with the happy days of the 1950’s.  I took Foods Around the World or Sculpting, while my male friends had Drafting or Auto Shop as electives.  The passage of time also shows the passage of careers.  The need to know how to “draft” has been replaced by software program knowledge.   I took Typing as a freshman; get this – my son actually asked me what a typewriter was not too long ago.  Thank God my kids will never know the need for correction tape or have to type a 20-page essay perfectly, without the advantage of a backspace or delete button.  Editing is a breeze with the computers and mobile devices of today.


It stands to reason that as careers, and education for those careers, change, then so would how we fill openings in those careers.
But the truth is that the basics will never change.   How we talk to each other, applicants or jobseekers, how we “sell” an opportunity, how we truly, voice-to-voice and face-to-face, network will never change.  How we connect people with jobs is done well by using strategy and process.  It would be silly to think that technology or new “ideas” like social media or mobile/location-based recruiting wouldn’t have a hand in the changing landscape of recruiting and employment branding.

A New Era

For those of you who don’t need it, that are doing fine without tipping your hat to technology?  More power to you and best of luck through the next ten years.  Think of where business, in general, was ten years ago and marvel at the evolution of communication, for it is a marvel.   Think of the strain on business should there, suddenly be no internet on a Monday or if all cell towers failed.   We are in a different era and the swiftness of the social and technological revolution can be nauseating and exhausting.

The Lucky Ones

I walked past a little kitschy shop the other day and I thought ever so briefly, I wish I could just manage this little store and not have to wring my mop on the Tweetdeck or stick my head in the Google+ bucket again tomorrow.   But I know as I was decorating that cute little storefront window or ringing up a dismal sale that I would wish I was in front of a lightning-fast computer swabbing my Tweedeck.  It is not fate, but rather providence that brings me here, after all.  We are the lucky ones:  the ones who get it, who test it, who break it.  And that’s just one of the reasons I smile.


**Here’s another – check out the Trailer for Season 2 of Top RecruiterThe Competition.  Recruiting will never be the same.
Putting America Back to Work, One Episode at a Time – [Huffington Post]


by Rayanne Thorn




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  1. I took a converged technology graduate course over the summer that partially focused on this topic of change. The other area of focus was the phenomenon of technology coming together. My take-away from the course was it’s important for professionals to know both digital and traditional approaches to communication. We need to know how to use new technology, how the people we want to communicate with use new technology, and how it impacts society. However, we don’t need to immerse ourselves in it. To your point, traditional methods of communication aren’t extinct. As long as they’re around, professionals need to know how to have a conversation in person. In fact, using traditional methods of communication makes someone more memorable since they are used less frequently these days.

    Here’s an interesting article we read as part of the curriculum. Matt Richtel of The New York Times covers how leading Silicon Valley technologists enroll their children in a school that teaches knitting over “Googleing” (October 2011). It reminds us the Internet is not the only way to communicate and learn.

  2. Love this! Thanks so much for sharing this, Kristen, I so appreciate and agree with your comments.



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