“A client of ours made an email “introduction” for us to one of his connections he thought would be a good fit for our company and product. He directed the email to his friend and cc’d us on it. In this situation when the email was written to John -the other party- should we wait for him to respond first? Or should I go ahead and respond first?” – Crystal
I would go ahead and “reply all” with a “thank you for the introduction” and a short note about how you (the company) look forward to visiting with John. Maybe include a short snippet of how you see the two of you collaborating. Don’t get too long-winded… keep it short and sweet. Hopefully John will initiate further communication. If he does, there is no need to continue with the ‘reply all’; you can scale it down to the two of you. This shows the person who made the introduction that you both have connected, but doesn’t clog up their inbox with the details.
If he does not respond, I would suggest following up in a few days and try to set up a phone call or if he’s local, a lunch meeting.
When you do make a connection, keep in mind; how you respond, communicate and follow up is an indirect reflection of the friend who made the initial introduction… make them proud!
Here is a great example of an email introduction that someone just made for me the other day! I have to say, I thought the email introduction not only was a stellar example, but it was also a genuine compliment that made me proud and set everyone up for success. (Click to enlarge.)
What do you think are the best practices?