What Happens when Human Resources and Public Relations Job Descriptions Blend?
As an HR practitioner and someone who has worked in the field for more than 10 years, I have a solid foundation and understanding of how human resource works within a corporation and also as a consultant. In one of my most popular posts, HR is the New PR, I discussed what is PR and how cross-functional teams across human resources, Marketing, and PR should be an important
Over the last two years, there has been much debate on the death of HR. While the fundamentals of human resources that we come to think of like hiring and firing remain the same, HR is evolving not because it wants to but became it has to…
Human resources is a valuable member of Public Relations team with a legal twist.
Can PR, Communications, Human Resources, and Marketing be One Career
Over the last year working as a full-time consultant who is also responsible for marketing and promoting her own business while also consulting clients on marketing, blogging, and public relations principles, I realize there is a very thin line that separates departments like human resources and public relations.
All four departments: Human Resources , Public Relations, Communications, and Marketing work hard (often separately) to craft campaigns, devise strategies, and develop plans to educate, engage, and influence an audience of consumers. While the consumer or end-user may vary, all four work to craft, influence, and execute positive messages internally and externally about a company or corporation.
What is Human Resources Exactly?
Internally, human resources crafts memos, emails, and designs newsletter while preparing for the newest policy change and developing the best overall communication strategy to educate their end user on things like changes to a benefit plan, changes to the self-review and 360 feedback process, and the online corporate diversity program. Externally, we write advertisements and job descriptions for job boards, write corporate blogs and work with our university, diversity, and other affirmative action partners to fill open positions.
All while HR is conducting investigations and mitigating and developing damage control strategies for the email miscommunication on holiday pay while working with corporate teams to forecast department openings and identifying our future internal talent.
HR and PR: Not so Different Any More
Chances are your marketing teams and PR departments manage and monitor your social media, monitoring key words, phrases, and managing comments and conversations. Human Resource teams often do the same internally monitoring the workplace grapevine, internal email and instant message platforms while also promoting job openings, sourcing, and marketing to prospective employees and future or current consumers.
Your human resource and recruiting teams are the champion of your employer brand. Yes, I said “brand.”
The overlap is everywhere and most HR professionals continue to go about their daily responsibilities acutely unaware. HR is more than just hiring and firing, it’s about maintaining a positive public and corporate image, predicting and planning for the consequences, and implementing planned action programs which serve both the organization and the public.
Public Relations Careers and Media Communications
While I don’t believe HR is meant to replace PR, I believe that fundamentally we are the same and by working together instead of apart we can help to truly transformation an organization and communicate a clear and consistent message to all consumers throughout all departments. And don’t be surprised if you see the crossover already beginning. More and more savvy HR professionals are re-considering their corporate career paths into the marketing, public relations, and branding arenas.
So you want to work in Marketing, PR, or Communications? Try HR. And maybe just maybe there’s a seat at the table for HR after all.
It’s called the Vice President of Communications!
Photo Credit Orgullobrand.