Blogging4Jobs

January 2010

Measuring Social Media

by Jessica Miller-Merrell

More often than not when meeting with a new client I am asked questions surrounding Social Media ROI or Return on Investment. Potential clients who are unfamiliar with social media as a form of lead generation, brand awareness, networking, research, or customer service platform are extremely skeptical and quick to ask the ROI question. While [...]

January 26, 2010 CONTINUE READING THIS POST →

Dry Powder Job Market (Part 2)

by Jessica Miller-Merrell

In Part 1 of “It’s a Dry Powder Market,” I introduced the dry powder theory. The dry powder theory is an investment term used to describe tactics investors employ during an economic recession where they maintain a very liquid amount of assets that are quickly available to adjust to the turbulent market.  Companies keep cash (the most liquid of [...]

January 24, 2010 CONTINUE READING THIS POST →

Change Your POV & Change Your Life

by Jessica Miller-Merrell

One of the techniques often suggested as a good method to find an employment opportunity is networking.  Some job seekers believe that the sole purpose of networking is to ask other people for employment opportunities or job leads.  They view the process of meeting with people with a, “What’s in it for me attitude.”  The question they [...]

January 20, 2010 CONTINUE READING THIS POST →

Job Search Bailout–An Interview with Jeffrey Gitomer

by Jessica Miller-Merrell

Part of my own strategy to build my brand, gain business, and establish myself as an expert in my field is by using my blog to write and interview other experts and companies promoting them while continuing to build and strengthen my own relationships. Last Friday was no exception. Through a simple LinkedIn invitation to [...]

January 18, 2010 CONTINUE READING THIS POST →

Sourcing Talent & Building Pipelines with Geolocation

by Jessica Miller-Merrell

Geolocation systems seem to be on every social media expert’s mind these days.  Like any new technology, geolocation is an interesting and untested tool that I believe can be used as a way to further strengthen your company’s brand, drive consumers to your multiple locations, and as well as a great way to inexpensively market [...]

January 12, 2010 CONTINUE READING THIS POST →

My Book (Tweet This!) Has Arrived

by Jessica Miller-Merrell

While I was out on maternity leave, I got a lot of calls from friends, peers, and business people who had questions about social media, specifically Twitter.  While I was relatively new to Twitter I had plenty of time on my hands while on maternity leave from my corporate job and I quickly became a [...]

January 12, 2010 CONTINUE READING THIS POST →

It’s a Dry Powder Job Market (Part I)

by Jessica Miller-Merrell

Is our economy recovering? I’d like to think yes, but after viewing the most recent December Job Report, I’m not quite so sure.  In the United States we had 85,000 new people file for unemployment benefits this last month.  My concern for the economy and our reported recovery is three fold. November and December are historically [...]

January 10, 2010 CONTINUE READING THIS POST →

What is Twitter?

by Jessica Miller-Merrell

Twitter was a service originally created for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? It was originally developed for use with SMS text messaging. Twitter users post tweets written in 140 characters or fewer. Think of Twitter as a virtual cocktail party. [...]

January 6, 2010 CONTINUE READING THIS POST →

How to Build a Relationship with a Recruiter

by Jessica Miller-Merrell

Building a relationship with a recruiter is essential in your job search. You need to have respect for your recruiter. No matter what you have heard about recruiters or what you think of them, they are providing you a service and they could be your vehicle to a new job. I honestly think this is [...]

January 6, 2010 CONTINUE READING THIS POST →

Running with Scissors, the Auto DM

by Jessica Miller-Merrell

Door-to-door salesmen, junk mail, telemarketers, urgent recorded phone messages, and Viagra emails. Utter just one of these words to a family member or friend and chances are they will elicit words of anger, frustration, and just flat out negativity. Automatic DM’s are no different. There has been a great debate on Twitter ever since the [...]

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January 4, 2010 CONTINUE READING THIS POST →